The LifeFirst Approach™ - The Concept

The LifeFirst Approach™ is an integrated life-centered communications approach to your client’s life needs, concerns, dreams and goals. It creates a financial plan based on those life needs and transitions.

In fact, one LifeFirst Advisor summed it up this way:

“Life First planning is taking the things in life that you value the most and then translating your goals and dreams into a financial plan".

The LifeFirst Approach™ is all about the client. It’s about creating a satisfying and fulfilling vision of their life; then discovering how best to achieve that vision. It’s an interactive approach that allows people to better understand and express their true life vision; a process for putting a meaningful and appropriate plan in place.

Going through The LifeFirst™ Financial Planning process will provide your client the best chance at creating a strategy that is based on their true life goals and values rather than focused solely on their financial situation.

Here are the ten key elements to the LifeFirst Approach to Wealth Management:

1. Understanding the role that emotion plays in a client’s decision making
2. Presenting the service offering in terms of becoming an expert on the client rather than an investment expert or insurance expert etc.
3. Being able to outline the integrated approach taken to the client, positioning the Advisor’s ability to help with the five key elements of a client’s life:
   
   • Protecting family
   • Enjoying lifestyle
   • Managing nest egg
   • Planning for the future
   • Creating a Legacy
4. Having a positioning statement that succinctly outlines the Advisor’s approach as a wealth advisor
5. Being able to “set the stage” in a client meeting
6. Creating a conversation that will uncover emotional concerns using the paradigm
7. Tying in products and services to the solution
8. Creating a brand that differentiates the Advisor from the competition in the minds of clients and prospects through personal brochure, newsletter, web site etc.
9. Creating a client education program through web site, newsletters or seminars to help clients understand the relationship between money and life issues
10. Having a clearly delineated and systematic process in place to explain to the client how the Advisor manages the relationship over time